Weekly 40 Hour Kit by Fabiano Abreu Ott The journey of growing your business without grinding 24/7. 40 Hour Kit: Color-Code Your Energy (Here for the subject line? Find it in the 🚀 Challenge section) Hey Reader, happy 2026! I hope your start to the new year went smoothly. In the first week of the year, most of my time flows into reflecting, dreaming, structuring and planning. It feels like there is a new blank space to fill with a mission and goals. If it's the same for you and you're missing...
9 days ago • 2 min read
Weekly 40 Hour Kit by Fabiano Abreu Ott The journey of growing your business without grinding 24/7. 40 Hour Kit: Your 15-minute "Anti-Anxiety" Holiday Ritual (Here for the subject line? Find it in the ⚖️ Balance Hack section) Hey Reader, I just got back from a pre-Christmas weekend with friends, and the holiday mood is kicking in. Whether you're reading this on Monday night or Tuesday morning (the day before Christmas Eve!), I hope you're finding time to relax with friends and family. Here is...
23 days ago • 1 min read
Weekly 40 Hour Kit by Fabiano Abreu Ott The journey of growing your business without grinding 24/7. 40 Hour Kit: Why You Should Design Your Worst Day (Here for the subject line? Find it in the ⚖️ Balance Hack section) Hey Reader, end of year is coming and for a lot of founders this means: reflecting on the year and refining the strategy (and potentially the lifestyle) for next year. One year ago, this reflection led to my decision to quit Google. To go all-in on proving that building a...
about 1 month ago • 2 min read
Weekly 40 Hour Kit by Fabiano Abreu Ott The journey of growing your business without grinding 24/7. 40 Hour Kit: The 'Inbox Zero' Brain Trick (Here for the subject line? Find it in the ⚖️ Balance Hack section) Hey Reader, I'm really not a master at pre-producing content. The good thing about it is that almost every 40 Hour Kit is freshly researched and written for you - every Monday. Today, I'm on vacation, taking a two-hour focus slot, while my girlfriend is enjoying the sunset near the...
about 1 month ago • 2 min read
Weekly 40 Hour Kit by Fabiano Abreu Ott The journey of growing your business without grinding 24/7. 40 Hour Kit: 3 Lessons From a 400k-Follower Creator (Here for the subject line? Find the 3 lessons in the ⭐️ Club Insights section) Hey Reader, last week I surfed for the first time in the Atlantic Ocean. While having a workation with my brother, he taught me the basics. At the beginning, it felt like each wave's purpose was to slap me in the face. But after many repetitions, I got a feel for...
about 1 month ago • 2 min read
Weekly 40 Hour Kit by Fabiano Abreu Ott The journey of growing your business without grinding 24/7. 40 Hour Kit: Roast Your Landing Page (Here because of the subject line? Scroll down to the ✨ Recommendation section) Hey Reader, Today I kicked off a 60-weekday content challenge. The goal: publish across platforms every single weekday. While my startup (the 40HE Club) is the priority, content is usually what gets squeezed in between the main work. I’m using this challenge to force some...
about 2 months ago • 1 min read
Weekly 40 Hour Kit by Fabiano Abreu Ott The journey of growing your business without grinding 24/7. 40 Hour Kit: Why Would You Fire Yourself Today? Hey Reader, recently I talked to a friend about the startup I founded and was working on from 2020 to mid 2025 and why I decided to end it. I told him it all came down to one question I read in a book from entrepreneur Paul Jarvis: 'Would you start your business all over again with your current knowledge and learnings?'. My answer was no. So I...
about 2 months ago • 1 min read
Weekly 40 Hour Kit by Fabiano Abreu Ott The journey of growing your business without grinding 24/7. 40 Hour Kit: Pay Your Churned Customers Hey Reader, writing this 40 Hour Kit for you while at an airport in the far North of Norway, waiting to see if an ongoing snow storm will force me to stay a few more hours. Also makes me remember that one of the coziest working environments is a place near a window, with snow falling outside. 💡 Entrepreneurial Insight Prioritize improvements over new...
2 months ago • 2 min read
Weekly 40 Hour Kit by Fabiano Abreu Ott The journey of growing your business without grinding 24/7. 40 Hour Kit: Steal One Phrase From Your Customers Hey Reader, hope you kicked off your week with some nice work! Here's your freshly cooked 40 Hour Kit: 💡 Entrepreneurial Insight If you are already discussing the ups & downs of a new potential hire, you should discard them and look for other talent. Based on LinkedIn personality and bootstrapped founder Céline Flores Willers during an interview...
2 months ago • 2 min read