Weekly 40 Hour Kit by Fabiano Abreu Ott

The journey of growing your business without grinding 24/7.

40 Hour Kit: A pace you can sustain for 10 years?

(Here for the subject line? Find it in the ❓ Question section)

Hey Reader,

Last week I did my quarterly check-in and set new goals for the next 3 months.
This structure works best for me during these sessions:
Reflection and brainstorming → Speaking out my thoughts to my iPhone voice recorder during a walk → Using AI to structure my voice recording → Defining the new goals.

Did you already have your quarterly check-in? Is it only you or with your team? How is it structured?
Hit reply and let me know.

​
💡 Entrepreneurial Insight

What all top founders have in common on their way to success:
Whenever they feel the anxiety of a situation that feels too big for them, they lean in. Because they know that if they keep showing up to the thing that's too big, they slowly grow to fit it.

Based on insights from performance coach Jim Murphy (who coaches elite athletes and performers) on The Knowledge Project.

⚖️ Balance Hack

When you're stuck or overthinking, give your mind a moving target:
Pick the smallest completable action and start it in the next 10 minutes.
Do not try to fix your mood. Just move: a 10-minute walk, one email sent, one dishwashing session.
(Churchill laid 200 bricks a day to calm his mind on the dark days.)

Inspired by a post from George Mack (writer behind the 'High Agency' essay).

🚀 Challenge

This week, post one piece of unpolished transparency to the people who are your future customers.

1. Pick the platform your customers already use.
2. Share one real, unpolished thing: a metric, a behind-the-scenes number, or a blocker you're struggling with.
3. End with a question to invite a reply.

Goal: turn your founder story into distribution and trust, instead of letting it sit in a private Notion doc.

Based on the playbook of Adam Robinson (bootstrapped Retention.com to $22M ARR with just around 10 people).

✨ Recommendation

Super Bowl Coach Bill Belichick has a hard rule for processing any result:

1. The 24-hour rule. No matter if it's a failure or a win, you get 24 hours to feel it.
2. The hard cutoff. Once the 24 hours are up, you're done with that 'game'. All focus shifts to the next 'opponent'. Can be the next launch, the next customer, the next quarter.
3. The tactical reflection. Inside the 24-hour window, answer five questions:
   ​-What did we do well?
   -What did we do poorly?
   -What do we need to do better?
   -What should we have adjusted in the moment?
   -Where did I personally get it wrong?

The magic is the 24-hour boundary. You're allowed to celebrate, and allowed to feel frustrated. But only for a day, and only if it's followed by a clear reflection.

Based on an interview with Bill Belichick (winner of 8 Super Bowl rings) on The Knowledge Project.

❓ Question for you to ask another Entrepreneur

Are you building at a pace you could sustain for ten years, or one you're secretly hoping to escape?

Have a nice (and hopefully air-conditioned) week!

-Fabiano

P.S: If you're setting your quarterly goals soon and love Notion like I do, I’ve set up a template for you to define and track your goals.​

Grow together with other founders - without sacrificing your lifestyle.

​Join the Priority List for the 40 Hour Entrepreneur Club.​

​Read past 40 Hour Kits here.