Weekly 40 Hour Kit by Fabiano Abreu Ott The journey of growing your business without grinding 24/7. 40 Hour Kit: Why Would You Fire Yourself Today? Hey Reader, recently I talked to a friend about the startup I founded and was working on from 2020 to mid 2025 and why I decided to end it. I told him it all came down to one question I read in a book from entrepreneur Paul Jarvis: 'Would you start your business all over again with your current knowledge and learnings?'. My answer was no. So I...
11 days ago • 1 min read
Weekly 40 Hour Kit by Fabiano Abreu Ott The journey of growing your business without grinding 24/7. 40 Hour Kit: Pay Your Churned Customers Hey Reader, writing this 40 Hour Kit for you while at an airport in the far North of Norway, waiting to see if an ongoing snow storm will force me to stay a few more hours. Also makes me remember that one of the coziest working environments is a place near a window, with snow falling outside. 💡 Entrepreneurial Insight Prioritize improvements over new...
18 days ago • 2 min read
Weekly 40 Hour Kit by Fabiano Abreu Ott The journey of growing your business without grinding 24/7. 40 Hour Kit: Steal One Phrase From Your Customers Hey Reader, hope you kicked off your week with some nice work! Here's your freshly cooked 40 Hour Kit: 💡 Entrepreneurial Insight If you are already discussing the ups & downs of a new potential hire, you should discard them and look for other talent. Based on LinkedIn personality and bootstrapped founder Céline Flores Willers during an interview...
25 days ago • 2 min read
Weekly 40 Hour Kit by Fabiano Abreu Ott The journey of growing your business without grinding 24/7. 40 Hour Kit: A Prompt To Make Your Product a 'No-Brainer' Hey Reader, hope your Monday is running smoothly!I hear more and more founders talking about 'LLM fatigue' - overusing LLMs for decision making instead of trusting their data and gut feeling. Feeling the same I decided to go back to writing out my thoughts for strategic decisions first and then asking LLMs for feedback (instead of...
about 1 month ago • 2 min read
Weekly 40 Hour Kit by Fabiano Abreu Ott The journey of growing your business without grinding 24/7. 40 Hour Kit: A $10m Startup's Secret Hey Reader, last week I interviewed Lennard, CEO of Langdock - one of the fastest growing startups in Berlin ($1m to $10m+ ARR in less than a year). What really stood out to me was one of the three core company values he mentioned: "calm urgency". Meaning that they don't want their team to rush from task to task, but rather have a balanced mindset while...
about 1 month ago • 1 min read
Weekly 40 Hour Kit by Fabiano Abreu Ott The journey of growing your business without grinding 24/7. 40 Hour Kit: That Smile Is Worth More Than Your Business Model Hey Reader, hope your week started well! Almost 6 months ago I left Google to build a club for bootstrapped founders. And to challenge the common belief that growing a business equals hustling 24/7. Hitting this milestone, I wanted to send out a big thank you to all the founders, invited experts and equally important: to you as a...
about 2 months ago • 1 min read
Weekly 40 Hour Kit by Fabiano Abreu Ott The journey of growing your business without grinding 24/7. 40 Hour Kit: 3 Founder Lessons (& Applications Are Open) Hey Reader, last week I spoke to a founder who is going all-in on becoming the next unicorn startup. When I told him about my approach to entrepreneurship he asked: why would I not work 24/7 on my business? And I understood him. It's legit. But a few years ago I also figured out that this is not my path. And the content I collect every...
about 2 months ago • 1 min read
Weekly 40 Hour Kit by Fabiano Abreu Ott The journey of growing your business without grinding 24/7. 40 Hour Kit: Write The Release Post First Hey Reader, writing this on a Sunday as I'll be on a hiking trip from Monday to Wednesday. Toughest deadline last week was definitely to find hiking shoes at a local store before the trip. What was your main (business) challenge last week? 💡 Entrepreneurial Insight If you feel your business grows too slow, you might be working too hard in the wrong...
2 months ago • 2 min read
Weekly 40 Hour Kit by Fabiano Abreu Ott The journey of growing your business without grinding 24/7. 40 Hour Kit: Kill One Thing This Week Reader, hope your week started off successfully! This weekend I went to a rooftop live music event co-organized by one of our 40HE Club members. Probably the last warm sunset in Berlin for 2025, but it was a perfect setting to enjoy it. Here is your 40 Hour Kit for the week ahead: 💡 Entrepreneurial Insight Hard selling is for weak products. Don't try to...
2 months ago • 2 min read