Weekly 40 Hour Kit by Fabiano Abreu Ott The journey of growing your business without grinding 24/7. 40 Hour Kit: Are You Overpaying Yourself? (Here for the subject line? Find it in the❓ Question for you to ask another Entrepreneur section) Hey Reader, Recently, I’ve been thinking a lot about the famous concept of being the 'Purple Cow' in content & marketing. Meaning, doing the things that nobody else is doing (or at least swimming against the mainstream). As I started to interview...
8 days ago • 2 min read
Weekly 40 Hour Kit by Fabiano Abreu Ott The journey of growing your business without grinding 24/7. 40 Hour Kit: How to Guarantee Failure (Here for the subject line? Find it in the ✨ Recommendation section) Hey Reader, This year I set a lot of 'Input Goals' (e.g. one YouTube video per week, two group calls with founders per week, handstand practice every day, etc.). It basically means focusing on what and how much work I can put in. Without obsessing over what comes out of it. The common idea...
15 days ago • 2 min read
Weekly 40 Hour Kit by Fabiano Abreu Ott The journey of growing your business without grinding 24/7. 40 Hour Kit: The 10-10-10 Decision Rule (Here for the subject line? Find it in the ✨ Recommendation section) Hey Reader, I spent this weekend in Weimar, the German city where great philosophers and writers like Goethe and Nietzsche used to live and shape the cultural landscape. And funny enough, the spirit of the city reminded me a lot of Silicon Valley. Somehow it feels very inspiring to spend...
22 days ago • 2 min read
Weekly 40 Hour Kit by Fabiano Abreu Ott The journey of growing your business without grinding 24/7. 40 Hour Kit: Color-Code Your Energy (Here for the subject line? Find it in the 🚀 Challenge section) Hey Reader, happy 2026! I hope your start to the new year went smoothly. In the first week of the year, most of my time flows into reflecting, dreaming, structuring and planning. It feels like there is a new blank space to fill with a mission and goals. If it's the same for you and you're missing...
29 days ago • 2 min read
Weekly 40 Hour Kit by Fabiano Abreu Ott The journey of growing your business without grinding 24/7. 40 Hour Kit: Your 15-minute "Anti-Anxiety" Holiday Ritual (Here for the subject line? Find it in the ⚖️ Balance Hack section) Hey Reader, I just got back from a pre-Christmas weekend with friends, and the holiday mood is kicking in. Whether you're reading this on Monday night or Tuesday morning (the day before Christmas Eve!), I hope you're finding time to relax with friends and family. Here is...
about 1 month ago • 1 min read
Weekly 40 Hour Kit by Fabiano Abreu Ott The journey of growing your business without grinding 24/7. 40 Hour Kit: Why You Should Design Your Worst Day (Here for the subject line? Find it in the ⚖️ Balance Hack section) Hey Reader, end of year is coming and for a lot of founders this means: reflecting on the year and refining the strategy (and potentially the lifestyle) for next year. One year ago, this reflection led to my decision to quit Google. To go all-in on proving that building a...
about 2 months ago • 2 min read
Weekly 40 Hour Kit by Fabiano Abreu Ott The journey of growing your business without grinding 24/7. 40 Hour Kit: The 'Inbox Zero' Brain Trick (Here for the subject line? Find it in the ⚖️ Balance Hack section) Hey Reader, I'm really not a master at pre-producing content. The good thing about it is that almost every 40 Hour Kit is freshly researched and written for you - every Monday. Today, I'm on vacation, taking a two-hour focus slot, while my girlfriend is enjoying the sunset near the...
about 2 months ago • 2 min read
Weekly 40 Hour Kit by Fabiano Abreu Ott The journey of growing your business without grinding 24/7. 40 Hour Kit: 3 Lessons From a 400k-Follower Creator (Here for the subject line? Find the 3 lessons in the ⭐️ Club Insights section) Hey Reader, last week I surfed for the first time in the Atlantic Ocean. While having a workation with my brother, he taught me the basics. At the beginning, it felt like each wave's purpose was to slap me in the face. But after many repetitions, I got a feel for...
2 months ago • 2 min read
Weekly 40 Hour Kit by Fabiano Abreu Ott The journey of growing your business without grinding 24/7. 40 Hour Kit: Roast Your Landing Page (Here because of the subject line? Scroll down to the ✨ Recommendation section) Hey Reader, Today I kicked off a 60-weekday content challenge. The goal: publish across platforms every single weekday. While my startup (the 40HE Club) is the priority, content is usually what gets squeezed in between the main work. I’m using this challenge to force some...
2 months ago • 1 min read