Weekly 40 Hour Kit by Fabiano Abreu Ott

The journey of growing your business without grinding 24/7.

40 Hour Kit: 6 Prompts to Grow Your Business & Tactics Against Afternoon Downers

Hey Reader, I hope you have found a cool, shadowed place to work during this week's European heatwave. Here is your freshly cold brewed 40 Hour Kit for the week:

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💡 Entrepreneurial Insight

Embrace the fact that you have limited time, money, team members, trust of potential customers, access to technology or connections. Constraints force your creativity and put you ahead of others who use them as excuses. Take them as your superpower to truly focus and work on what matters, to your customers and yourself.

Inspired by bestselling marketing author Seth Godin's Shipping Creative Work ​

⚖️ Balance Hack

Fighting against the afternoon energy downer? Don't fight against it. Implement a habit instead.
For example: every day at 3 PM, go for a 15-min walk with a podcast. Or squeeze in a short workout. Call a family member. Or just beat your personal push up record. Taking 15min to regain energy is more efficient than pushing through the downer for 45min with low energy.

​Based on this tweet​

🚀 Challenge

Ever wondered if there is a more effective marketing channel compared to the one you're using?
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Pick one new, low-cost marketing channel you haven't fully explored (e.g., a specific Reddit community or a local Run Club featuring your target audience) and spend just 1 hour this week engaging authentically.

✨ Recommendation

Every Monday, before things get busy, I take 20 minutes and a double espresso to prioritize the most important tasks for the upcoming week.
Here are my Monday Morning Strategic Prompts:

• What was my biggest win for the business last week, and why did it work?
• Where did I spend time that generated real value for growth (revenue, customers, or reach)?
• Which challenge or blocker had the most impact, and what’s my plan to overcome it?
• What is one new experiment, tactic, or improvement I will launch this week?
• Is there a key relationship, partnership, or outreach I can strengthen to accelerate growth?
• What is the single most important thing I need to execute in the next 7 days to move the business forward?

Inspired by writer Dickie Bush's personal journaling prompts​

❓ Question for you to ask another Entrepreneur

How do you personally define 'enough' when it comes to business growth or personal income, and how does that influence your daily decisions?

Apply until tomorrow to have the chance joining our next beta cohort here to learn from founders that are in a similar stage than you.

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Read the 40HE Blog for more insights & stories here.