Weekly 40 Hour Kit by Fabiano Abreu Ott

The journey of growing your business without grinding 24/7.

40 Hour Kit: Your Content Marketing Framework & One Activity for Inner Peace

Hey Reader, hope you had a nice kickstart to your week!
Excited to share your 40 Hour Kit for the week:

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💡 Entrepreneurial Insight

Difficult for introverts (like me) but: make sure to show your work, especially if meeting new people. It can be the connection of one random person that accelerates your business. You are missing out on opportunities if you choose not to talk or write about what you're building.

Inspired by Naval Ravikant's philosophy on how to get lucky.

⚖️ Balance Hack

End your workday with a 'shutdown ritual' – a consistent routine to signal to your brain that work is over, like reviewing tomorrow's tasks or tidying your desk.

Inspired by Cal Newport's 'Deep Work'​

🚀 Challenge

This week it's about inner peace.
Take a few minutes or hours off (depending on your schedule) and dedicate some time to one activity from this framework:

Based on the 40HE blog article 'How to Regain Inner Peace'.

✨ Recommendation

The Organic Persuasion Framework for your Marketing Content:

1. Start with Their Pain. Focus every piece of content on one specific frustration your ideal customer feels.
2. Show the "After" State. Clearly illustrate the positive outcome or feeling they will have once that frustration is gone.
3. Use Tangible Moments. Instead of abstract benefits like "save time," describe it as a specific, relatable story (e.g., "the moment you close your laptop at 5 PM on Friday, completely done for the week").
4. Give a Simple Next Step. End every piece of content with a clear, low-effort call to action, like asking a question or offering a free resource.

Inspired by Alex Hormozi's Marketing Funnel​

❓ Question for you to ask another Entrepreneur

Beyond revenue, what's one non-financial metric you track that indicates true progress or success in your business?