Weekly 40 Hour Kit by Fabiano Abreu Ott

The journey of growing your business without grinding 24/7.

40 Hour Kit: The 'Unscalable' Growth Secret & Your 15-Min Focus Hack

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And now, here's your freshly brewed 40 Hour Kit:

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💡 Entrepreneurial Insight

Bootstrapping a business often means growing your product organically, customer by customer. It’s a slow process but it forces you to understand your customers deeply.

Inspired by Jason Fried (CEO at 37signals) and his list of things they did manually when growing Basecamp.

⚖️ Balance Hack

The 15-minute rule: When you feel overwhelmed, commit to working on something for just 15 minutes. Often, that's enough to break through and get into a flow, and if not, you can stop guilt-free.

​Inspired by James Clear​

🚀 Challenge

Write down your product/service's core value proposition in one clear sentence (what your product is, who it's for, and why it's better than alternatives). Then, share it with 3 non-customers and ask if they understand exactly what you offer and its benefit.

Inspired by Marketing Expert April Dunford on the Knowledge Project Podcast​

✨ Recommendation

Social Media feeds can be distracting. I recently came across a LinkedIn Feed Blocker, a browser extension that lets you check your LinkedIn chats without crossing the feed and getting into scrolling. Already saved me tons of time and scrolling-guilt. Check it out here.

❓ Question for you to ask another Entrepreneur

If you had to start your business again today with your current knowledge but zero capital, what's the very first concrete step you'd take?