Weekly 40 Hour Kit by Fabiano Abreu Ott

The journey of growing your business without grinding 24/7.

40 Hour Kit: Disappoint One Person This Week (on purpose)

(Here for the subject line? Find it in the ⚖️ Balance Hack section)

Hey Reader,

A few months ago, I started using Strava for my runs and workouts as friends kept recommending it. I don't use any social media in my personal life, but Strava seemed different, as sport is the focus.
Funny enough, I noticed how it changes my workout vibe from "I'm doing this solely for me" to "I'm being watched". It gives me a motivational push for the last mile, but it also triggers my competitiveness during workouts that are supposed to be for recovery - something I didn't think I was sensitive to.

I think it's the same for founders: you build in public for the external accountability, while trying not to get pulled into simply fulfilling a certain image.
What's your experience with building (or exercising) in public? Hit reply and let me know.

Now, let's get into your 40 Hour Kit for the week:

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💡 Entrepreneurial Insight

Giving direct, honest feedback only stays uncomfortable if you do it rarely. Over time, you get better at it, and the people around you start expecting it.

Based on investor and entrepreneur Ben Horowitz in 'The Hard Thing About Hard Things'.​

⚖️ Balance Hack

This week, disappoint one person on purpose. Find a single commitment you said yes to out of guilt (a coffee chat, a "quick call") and politely back out of it.

Disappoint others before you disappoint yourself. Protecting your energy isn't selfish.

Inspired by best-selling author Glennon Doyle in 'Untamed'.​

🚀 Challenge

The next time a lead asks you a question on LinkedIn or by email, don't type the answer. Instead, record a quick, unpolished 30-second voice note. Use their name, then answer their question.

A real human voice can be an effective shortcut to trust.

Inspired by serial entrepreneur and content creator Pat Flynn's principles in 'Superfans'.​

✨ Recommendation

Chenell Basilio spends 20+ hours a week reverse-engineering how top creators grew their newsletters from zero to 50,000+ subscribers. Three patterns from her research, also useful if you sell a SaaS or a service:

1. Borrow other people's audiences. Get recommended by people who already hold the trust of your customer.
2. Useful lead magnets work. Build one thing so useful people would happily pay for it, then give it away.
3. Monetize earlier than feels comfortable, then raise your prices as your proof grows.

Based on the newsletter insights of Chenell Basilio at Growth in Reverse.​

❓ Question for you to ask another Entrepreneur

If your ideal customer was forced to explain why they chose you over a cheaper competitor, what is the one sentence they would use to justify their choice?

Have a great and sunny week!

-Fabiano

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​Read past 40 Hour Kits here.