Weekly 40 Hour Kit by Fabiano Abreu Ott

The journey of growing your business without grinding 24/7.

40 Hour Kit: 10x Courage, 0% Ego.

(Here for the subject line? Find it in the ❓ Question section)

Hey Reader,
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Over Easter weekend, I travelled to Italy to spend some time with family. On my way, I made a workday stop in Milan. While looking for a co-working space to book or checking for laptop-friendly cafés, I remembered where I really do my best focus work: in libraries. 30 minutes later I was sitting in a beautiful space, with a stunning view of Milan's skyline, with no background noise, and in the middle of an exciting district - for free.

What's your go-to space when working while you travel? Hit reply and share your gem.

And now, let's get into your 40 Hour Kit:

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💡 Entrepreneurial Insight

Your landing page should follow a simple storyline to convert visitors to customers:
Sparking curiosity → enabling understanding → establishing trust → calling to action.

Based on insights from Cian Condon, bootstrapped founder of Conversion Haus.

⚖️ Balance Hack

Keep your morning decision-free. Know exactly what you'll do during the first 90 minutes after waking up. What to wear. Which workout to do. What's for breakfast. Where you'll work during the day.

By doing so, you preserve your energy for the high-stakes decisions throughout the day.

Based on (technically not 100% bootstrapped;) ) ex-president and speaker Barack Obama's decision-making principles.​

🚀 Challenge

This week, try a new approach for content creation:

1. Find successful creators/founders in your niche.
2. Listen to them as a guest on a podcast.
3. Write down the questions they were asked.
4. Answer those questions from your perspective.
5. Publish it as content.

Based on an idea by bootstrapped founder & successful content creator Jay Clouse.​

✨ Recommendation

20-minute, neuroscience-backed experiment to activate your problem-solving attention and solve your biggest bottleneck:

1. Choose Your Problem (1 minute)
   Pick the main challenge you're facing right now. Be specific.
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2. Set Your Timer to 20 minutes.
   ​Crucial to set a boundary and avoid perfectionism.
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3. Write “A Day in the Life: Six Months From Now” (18 minutes)
   Use present tense. Kick it off with: “It’s Tuesday morning, six months from now. I’ve solved [your problem]. Here’s what today looks like:” Then describe a full day in vivid detail and without re-editing.
   Include:
   -One specific problem you solve (shows your transformation)
   -What someone says to you (makes it real)
   -How you feel in your body (engages emotion)
   -What you notice that you didn’t notice before (primes your brain)
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4. The Next Action (1 minute)
   Read what you wrote, and write a single closing line:
   “Tomorrow I will do ___ for 10 minutes”
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Based on the neuro-scientific research and insights from writer and founder Magdalena Ponurska.

❓ Question for you to ask another Entrepreneur

If a version of you with 10x your courage and 0% of your ego took over your role today, what would be their next project?

Have a great week!

Best,

Fabiano

Grow together with other founders - without sacrificing your lifestyle.

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​Read past 40 Hour Kits here.