Weekly 40 Hour Kit by Fabiano Abreu Ott

The journey of growing your business without grinding 24/7.

40 Hour Kit: The 3-Question Rule for Faster Operations

(Here for the subject line? Find it in the ✨ Recommendation section)

Hey Reader,

As I'm currently traveling and exploring the country where my mother grew up, I’ve paused the weekly founder sessions I usually organize. So no new inspiration from those sessions this week, but the time away from my routine has already taught me something crucial: I was still not focused enough.
Zooming out showed me that I was trying to grow five different content channels at once instead of mastering one or two.

Hit reply and let me know: Have you had a recent insight on what you need to cut from your day-to-day work?

Alright, let's get into your 40 Hour Kit now:

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💡 Entrepreneurial Insight

Asking for a referral after a customer just bought from you is the most effective timing. The moment a customer buys is the moment of maximum trust.

Based on serial founder, best-selling author and content creator Alex Hormozi in '$100M Leads'.

⚖️ Balance Hack

Write down the top 5 important areas in your life (e.g. relationships with your friends & family, growing a sustainable business, health & fitness etc.).
Those are your opportunity costs for every "Yes" you give to something outside those areas.
When the next inquiry or opportunity comes up, have your top 5 in mind and decide if it's a clear "Yes" or "No".

Inspired by Greg McKeown in his NYT bestseller 'Essentialism'.​

🚀 Challenge

Go to your top 3 competitors on a review site (G2, Capterra, Amazon, or even Reddit). Filter for 2-star and 3-star reviews (1-star reviews are less constructive).
Find the 'Feature Gap' that is currently causing pain in your niche.

Based on the 'Review Mining' techniques of content creator and founder of Copyhacker Joanna Wiebe.

✨ Recommendation

A simple framework to operate faster, either for yourself as the founder or for your team to report to you. Instead of going back and forth via email or with your LLMs, establish the following communication standard within your team.

Every new email or LLM prompt should contain:

1. What's the problem?
2. What's the root cause?
3. What's your proposed solution?

Based on Shaan Puri's interview with entrepreneur and ex-Tesla president Jon McNeill.​

❓ Question for you to ask another Entrepreneur

What is the last thing you did for a customer that 'didn't scale' but created a story they’ll tell for the next year?

Have a great week!

-Fabiano

Grow together with other founders - without sacrificing your lifestyle.

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​Read past 40 Hour Kits here.