Weekly 40 Hour Kit by Fabiano Abreu Ott

The journey of growing your business without grinding 24/7.

40 Hour Kit: Banned From Having More Than 10 Customers?

(Here for the subject line? Find it in the ❓ Question section)

Hey Reader,

Over the last months I've hosted meetings with over 40 bootstrapped founders. These meetings usually involved 3-4 founders exchanging the main struggles they are facing. The top 3 struggles were floating around these statements:

-"Nobody Actually Gets What I'm Going Through"
-"How Do I Grow Beyond Myself?"
-"I'm Always Reacting. Never Building."

Curious if you can relate to them. Hit reply and let me know your current struggle.
​

Let's get into your 40 Hour Kit for the week:

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💡 Entrepreneurial Insight

If an operational problem occurs over and over again, it's a strong sign that it's time to build an internal system or solution for it.

Based on an insight that Tony Xu, Co-Founder of DoorDash had in the early stage of the startup - shared on the David Senra podcast.​

⚖️ Balance Hack

Negative self-talk is just a pop-up ad for your brain. Acknowledge it exists, but don't click on it.
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Cognitive neuroscience suggests: to stop reacting out of fear and stress, create a buffer by shifting your language from "I am stressed" to "I am noticing that I feel stressed". This tiny change gives you the agency to be a curator of your mind rather than a victim of its noise.

Based on a Neuro Hack shared by bootstrapped founder and PhD candidate in Neuroscience Mona Ghazi.

🚀 Challenge

Simplify your tech stack:
Look at your bank statement. Find one software subscription you haven't logged into for 30 days. Cancel it immediately. If you truly need it later, you can always resubscribe, but you probably won't.

Inspired by the bootstrapped Co-Founders of 37signals Jason Fried & DHH in their book 'It Doesn't Have to Be Crazy at Work'.

✨ Recommendation

4 boxes to tick to use LinkedIn as a Customer Acquisition Channel, by entrepreneur and LinkedIn content creator MJ Jaindl:

1. Professional Photo (Trust Signal):
   Use AI to create a chest-up headshot with ample negative space.
2. Actionable Headline (Relevance Signal):
   A nice formula: [Action Verb] + [Ideal Customer] + [Result].
3. Results-Driven Bio (Depth Signal): Use AI to help you rewrite your 'About' section to focus on the tangible results you've delivered.
4. Featured Section (Conversion Signal): Turn your profile into a 24/7 sales funnel. Pin one specific lead magnet or case study to convert passive views into active business leads.

Based on the insights and prompts from MJ Jaindl who has 60k+ followers on LinkedIn.

❓ Question for you to ask another Entrepreneur

If you were banned from ever having more than 10 total customers, how would your product and your pricing have to change to make you a millionaire?

Have a great & productive week!

Best,

Fabiano

Grow together with other founders - without sacrificing your lifestyle.

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​Read past 40 Hour Kits here.