Weekly 40 Hour Kit by Fabiano Abreu Ott

The journey of growing your business without grinding 24/7.

40 Hour Kit: Your Prices On A Massive Billboard

(Here for the subject line? Find it in the❓ Question section)

Hey Reader,

Last week I had a chat with Oliver, who's in the 40HE Club and runs a successful branding agency (mused.design). Our conversation really triggered some reflections on how my 'WHY' and mission statement are aligned with the content I produce. One question I was thinking about a lot:
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​If someone encountered your brand for the first time today, would they immediately understand what you stand for, or just what you sell?
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What's your answer? Hit reply and let me know.

And now, time for your weekly 40 Hour Kit:

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💡 Entrepreneurial Insight

Founders should focus on the limiting factors within their business. ​
Constantly scan for the specific bottleneck preventing the outcome from happening sooner. Once the bottleneck is identified, throw all your resources into overcoming that challenge.

Based on insights from serial entrepreneur and host of the 'My First Million' Podcast, Shaan Puri.​

⚖️ Balance Hack

Thanks to neuroplasticity, your thought process isn't fixed. It’s a system you can modify. Treat your brain like a startup: step back and approach your thoughts like a scientist tweaking a formula.

Start with the following prompt: What are the thoughts that are holding me back or causing negative emotions around my business?

Inspired by an interview with Olympic freestyle skier Eileen Gu.

🚀 Challenge

Adding unused product features creates technical debt, bugs, complexity and additional customer support requests.
​Send a simple email to 3 of your best customers this week: "We are optimizing our offering for simplicity and quality. If we had to remove ONE feature tomorrow, which one would you absolutely not miss?"

Based on the product philosophy of David Heinemeier Hansson (DHH), creator of Ruby on Rails and bootstrapped co-founder of 37signals.

✨ Recommendation

Pat Walls started interviewing founders more than 8 years ago. This year he sold his bootstrapped podcast 'Starter Story' to HubSpot. Here are 8 of the rules he set for his business years before the acquisition:

1. Content MUST be original. For every piece of content he asks "why should this exist?". If the answer is unclear, it won't be published.
2. Empathize with your customer. When you create anything, imagine you are the person consuming it.
3. Positive energy only. Don't share negativity with the world.
4. Seek being uncomfortable. That's when growth is either happening or about to happen.
5. Integrity. Be authentic and aim for long-term value instead of short-term hype.
6. Execution first. Set clear goals and avoid getting buried in meetings.
7. Study your game. Analyze things in the real world and apply them to your business. Most things don't work, but some change everything.
8. Obsess over quality. Mediocrity is everywhere. Success is in the details. Find enjoyment in your craft.

Based on a recent post from Pat Walls.

❓ Question for you to ask another Entrepreneur

If your prices were posted on a massive billboard in your hometown for all your peers to see, would you feel proud or embarrassed?

Have a nice & productive week!

Best,

Fabiano

Grow together with other founders - without sacrificing your lifestyle.

​Join the Priority List for the 40 Hour Entrepreneur Club.​

​Read past 40 Hour Kits here.