Weekly 40 Hour Kit by Fabiano Abreu Ott

The journey of growing your business without grinding 24/7.

40 Hour Kit: How to Guarantee Failure

(Here for the subject line? Find it in the ✨ Recommendation section)

Hey Reader,

This year I set a lot of 'Input Goals' (e.g. one YouTube video per week, two group calls with founders per week, handstand practice every day, etc.).
It basically means focusing on what and how much work I can put in. Without obsessing over what comes out of it. The common idea is to focus on being consistent with what you can influence, instead of worrying about things you can't.

Have you set some 'Input Goals' for your business or personal life? Hit reply and let me know (I'd love to hear them + trigger some accountability).

Let's go into your 40 Hour Kit:

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💡 Entrepreneurial Insight

Successful entrepreneurs often speak about the Law of 100.
Commit to doing things 100 times before drawing a conclusion. This can include marketing emails and posts, outreach on a new channel or interviews with customers.

Based on the Law of 100 popularized by Noah Kagan (8-figure bootstrapped founder of AppSumo) in his best-selling book or Jimmy Donaldson (MrBeast) on Lex Fridman.

⚖️ Balance Hack

Let randomness take over - on purpose.
Achievements are often based on statistics and randomness. There are millions of paths to success.
​Embrace that randomness and learn acceptance. Let a random generator make a non-important decision in your business, ask the waiter to surprise you at the restaurant, or let AI decide which event to attend next week.

Based on the scientific insights from ex-trader and math professor Nassim Taleb in 'Fooled by Randomness' and the tactical tips on randomness by bootstrapped founder Derek Sivers.

🚀 Challenge

For this week, every day after you've done your work, find one little learning, insight, failure or achievement you can share.
Share it on social media, with a founder peer, a friend or your customers. Experiment with the notion of sharing your work. And notice the impact it has on your business and yourself.

Inspired by concepts from best-selling author and content creator Austin Kleon in 'Show Your Work'.​

✨ Recommendation

Avoiding bad decisions is easier than seeking brilliant ones. To do so, apply 'Inverted Thinking' to your startup:

Instead of asking, "How can I achieve X?" you ask, "What would guarantee that I fail at X?" Once you identify the causes of failure, you work systematically to avoid them.

Inspired by a good friend who applies this technique in his startup and based on the mental model recommended by businessman and investor Charlie Munger.​

❓ Question for you to ask another Entrepreneur

If I looked at your week, what did you fail at? (And if the answer is 'nothing', are you actually innovating, or just playing it safe?)

​Inspired by Sara Blakely, bootstrapped founder of Spanx who grew it to a billion-dollar company over 20 years.

Have a nice & productive week ahead!

Best,

Fabiano

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