Weekly 40 Hour Kit by Fabiano Abreu Ott

The journey of growing your business without grinding 24/7.

40 Hour Kit: The 10-10-10 Decision Rule

(Here for the subject line? Find it in the ✨ Recommendation section)

Hey Reader,

I spent this weekend in Weimar, the German city where great philosophers and writers like Goethe and Nietzsche used to live and shape the cultural landscape. And funny enough, the spirit of the city reminded me a lot of Silicon Valley. Somehow it feels very inspiring to spend time there, as if you can feel the vibe of the creatives who used to and currently live in Weimar. In Silicon Valley I felt that spirit and drive as well. But in a more tech bubble sense. So if you someday want to get new creative sparks for your business, I recommend visiting the city of Weimar.

But now, let's jump into your 40 Hour Kit:

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💡 Entrepreneurial Insight

Get to 80% knowledge and then make the decision. Instead of waiting for the (unreachable) 100%, take the step and focus on your next move.

Inspired by a leadership principle taught by Harvard professor and best-selling author Arthur Brooks - explained on the Tim Ferriss show.​

⚖️ Balance Hack

Carve out several mini-adventures you want to experience this year (e.g. hiking trips, camping in nature, visiting friends abroad). Instead of letting the year slowly pass by, put all the mini-adventures you want to experience in your calendar and set them in stone.

Work fills your time either way. Make sure it only fills the time between the things you proactively planned to experience in 2026.

Based on serial entrepreneur, ex-rapper and bestselling author Jesse Itzler and his philosophy of work-life balance.

🚀 Challenge

Protect your focus time. Choose one day this week to set a 4-hour focus block. No distraction, just pure founder deep work.
You decide what you're gonna build, create or brainstorm on in this session. Just don't let yourself be interrupted by emails, meetings or social media.

Inspired by the 7-figure bootstrapped founder Matt Gray's Founder System.

✨ Recommendation

A decision-making framework to avoid taking fear-based steps or choices based on shiny objects.

• Step 1: Define the Choice. Clearly state the decision or task you are currently overthinking.
• Step 2: Analyze the Impact. Ask yourself: What are the consequences of this decision in 10 minutes, 10 months, and 10 years?
• Step 3: Align with Long-term Goals. By looking at the 10-month and 10-year impact, you can bypass short-term emotional stress and make a choice that supports sustainable, long-term growth.

Based on the 10-10-10 framework from Suzy Welch (3x best-selling author and entrepreneur).

❓ Question for you to ask another Entrepreneur

What would you do with your business if you were 10 times bolder and 10 times less afraid of failing?

Have a nice & productive week!

Best,

Fabiano

Stop Carrying the Weight of Your Business Solo in 2026.

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​Read past 40 Hour Kits here.