Weekly 40 Hour Kit by Fabiano Abreu Ott

The journey of growing your business without grinding 24/7.

40 Hour Kit: The 'Inbox Zero' Brain Trick

(Here for the subject line? Find it in the ⚖️ Balance Hack section)
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Hey Reader,

I'm really not a master at pre-producing content. The good thing about it is that almost every 40 Hour Kit is freshly researched and written for you - every Monday.
Today, I'm on vacation, taking a two-hour focus slot, while my girlfriend is enjoying the sunset near the beach (glad she's supportive and that I also enjoy the focus time).
How do you balance work and vacation? Hit reply and let me know.

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💡 Entrepreneurial Insight

"Saying No makes your Yes more powerful.[...]
​Hell yeah or no is a filter you can use to decide what's worth doing. This is a decision to stop deciding."

Quote from Derek Sivers (founder of CD Baby) in 'Hell Yeah or No' referring to the importance of having full focus as a founder.

⚖️ Balance Hack

I know how difficult it is to find time for this, but it's worth a try:
Take 60 minutes (you can also start with 30 min). Sit in a chair and close your eyes. That's it. No meditation technique. You can think. You can panic. You can relax. Just stay still for the duration and experience how your brain processes and returns to 'inbox zero'.

Based on Naval Ravikant (Founder of AngelList) describing this technique and how it helps him gain mental clarity and happiness.

🚀 Challenge

Write or rewrite your refund policy this week. Instead of the standard '30-day money back', draft an outrageous guarantee. For example: 'We will pay you double your money back if you don't get the result in 30 days.'
Even if you decide not to publish it, just writing it will give you a sense of how confident you really feel.

Inspired by successful content creator and entrepreneur Alex Hormozi's attraction offers in $100m Money Models.

✨ Recommendation

4 tips from a bootstrapped founder who scaled four SaaS startups to $100K MRR:

1. Route Support to DMs: Send support tickets to your personal DMs to fix bugs in minutes and build die-hard fans.
2. Solve the End Goal: Focus on the user's success (e.g., growing an audience) rather than just the feature (e.g., scheduling posts).
3. Dogfooding: Use your own product every single day to spot friction points before your customers do.
4. Retention First: Don't spend money on ads or growth until you are sure users are sticking around.

Based on an interview with founder Tibo on Starter Story.

❓ Question for you to ask another Entrepreneur

Are you still in love with the problem you are solving, or are you just attached to the solution you built months or years ago?

Have a nice evening!

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Best,

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Fabiano

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