Weekly 40 Hour Kit by Fabiano Abreu Ott

The journey of growing your business without grinding 24/7.

40 Hour Kit: Steal One Phrase From Your Customers

Hey Reader, hope you kicked off your week with some nice work!

Here's your freshly cooked 40 Hour Kit:

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💡 Entrepreneurial Insight

If you are already discussing the ups & downs of a new potential hire, you should discard them and look for other talent.

Based on LinkedIn personality and bootstrapped founder Céline Flores Willers during an interview I had with her.

⚖️ Balance Hack

Checking-in on the areas that are important to you in life can make a positive impact on your perceived balance.
Just rate from 1-10 how you're currently doing in each of the below categories. Ask yourself: how well am I on track to achieve my long-term goals or values in that area? You might find you're lacking in some areas. But with this quick audit you can regain the feeling of being back in your life's driver's seat.

Based on Ali Abdaal's wheel of life in Feel Good Productivity.

🚀 Challenge

Find one phrase your target group has used to describe their problem and insert it directly into your marketing copy (landing page or a social post). Instead of relying on your own marketing jargon, use their language.
Use AI research tools or research it yourself in competitors' reviews, support tickets, Reddit threads, or in comment sections on social media.

Inspired by founder and writer Joanna Wiebe's ideas on how to write marketing copy.

✨ Recommendation

Top 3 AI tools for founders recommended by the MyFirstMillion Podcast:

1. Wispr Flow: voice-to-text service that makes your keyboard redundant and your 'writing' or coding 4x faster.
2. ReelFarm: automated TikTok generation with AI.
3. Shortcut: Excel AI agent that solves complex use cases.

Based on a recent episode with entrepreneurs Sam Parr & Greg Isenberg.

❓ Question for you to ask another Entrepreneur

What's a 'weird' personal habit or obsession you have that you secretly feel gives you a creative or competitive edge?

⭐ 40HE Club Insights

We introduced a new format last month. It's free and it's called 'Founder Insights Calls'. Every week I invite European bootstrapped founders to join a virtual session with 5-10 other founders. It's all about sharing and exchanging on current challenges in a private space.

Challenges from the last call included:

• Balancing between product development, user acquisition, full-time job and healthy lifestyle.
• Finding & hiring new talent to meet demand from new customers.
• Prioritizing better to still have time to hit the gym.
• Retaining working students for cold-calling sales jobs.

Anything sounds familiar? Or wanna share your main challenge with other founders? Sign up for the next Founder Insights Call.

Have a nice and productive week,

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Fabiano

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https://newsletter.40hourentrepreneur.com/posts/newsletter-034

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