A $10m Startup's Secret: Calm Urgency


Weekly 40 Hour Kit by Fabiano Abreu Ott

The journey of growing your business without grinding 24/7.


40 Hour Kit: A $10m Startup's Secret

Hey Reader, last week I interviewed Lennard, CEO of Langdock - one of the fastest growing startups in Berlin ($1m to $10m+ ARR in less than a year). What really stood out to me was one of the three core company values he mentioned: "calm urgency". Meaning that they don't want their team to rush from task to task, but rather have a balanced mindset while executing in a fast-paced environment (normal working hours > all-nighters).
Was nice to hear that from one of the hottest startups in Berlin.
Hope this 40 Hour Kit supports your calm urgency for the week:


​
šŸ’” Entrepreneurial Insight

Years of trust and proximity to 5 exceptional people beats attending crowded network events. Not wasting time on connecting with hundreds of strangers but deepening relationships with a handful of admirable people leads to greater opportunities in the long term.

Inspired by David Senra (Founder of Founders Podcast) on the Tim Ferriss Show.


āš–ļø Balance Hack

Identify your one most important (and probably energy-draining) task for the day. Do it first thing in the morning, before you even check email. This ensures you make progress on what matters, and the rest of the day feels easier.

Recommended by Brian Tracy, in his bestseller 'Eat That Frog!'


šŸš€ Challenge

The 'One Channel Focus': Dedicate 90% of your marketing efforts to a single channel for one week. Instead of spreading yourself thin, go deep. Write one extra post, respond to every comment, and analyze its performance. See what happens when you set a clear focus.

Inspired by a Q&A with Oliver Hale (Chief Growth Officer at faircado) within our 40 Hour Club.


✨ Recommendation

Six key improvements for your next pitch or presentation:

  • Have one simple, crystal-clear message, supported by three to five key points.
  • Support each point with an entertaining story, vivid metaphor, interesting statistic or concrete example.
  • Make it short and entertaining. Check the value of each sentence.
  • Speak as if you were sharing a confidential secret with the audience - make them feel special.
  • Pause frequently to show confidence.
  • Keep eye contact for one to two seconds per person.

Based on 'The Charisma Myth' by bestselling author and entrepreneur Olivia Fox Cabane.


ā“ Question for you to ask another Entrepreneur

If you were forced to cut your business's expenses by 50% tomorrow, what is the very last thing you would let go of, and why?


​

​

Feeling alone on top of your business?

​Join the Waitlist for the 40 Hour Club.

​

40 Hour Entrepreneur
Fabiano Abreu Ott
Berlin, Germany
fabiano@40hourentrepreneur.com

40 Hour Entrepreneur Kit

The newsletter for bootstrapped and entrepreneurs who are highly-driven while valuing a balanced & fulfilled life. Get 1 Entrepreneurial Insight, 1 Balance Hack, 1 Challenge, 1 Recommendation and 1 Community Update every week.

Read more from 40 Hour Entrepreneur Kit
40 HE Logo

Weekly 40 Hour Kit by Fabiano Abreu Ott The journey of growing your business without grinding 24/7. 40 Hour Kit: Roast Your Landing Page (Here because of the subject line? Scroll down to the ✨ Recommendation section) Hey Reader, Today I kicked off a 60-weekday content challenge. The goal: publish across platforms every single weekday. While my startup (the 40HE Club) is the priority, content is usually what gets squeezed in between the main work. I’m using this challenge to force some...

40 HE Logo

Weekly 40 Hour Kit by Fabiano Abreu Ott The journey of growing your business without grinding 24/7. 40 Hour Kit: Why Would You Fire Yourself Today? Hey Reader, recently I talked to a friend about the startup I founded and was working on from 2020 to mid 2025 and why I decided to end it. I told him it all came down to one question I read in a book from entrepreneur Paul Jarvis: 'Would you start your business all over again with your current knowledge and learnings?'. My answer was no. So I...

40 HE Logo

Weekly 40 Hour Kit by Fabiano Abreu Ott The journey of growing your business without grinding 24/7. 40 Hour Kit: Pay Your Churned Customers Hey Reader, writing this 40 Hour Kit for you while at an airport in the far North of Norway, waiting to see if an ongoing snow storm will force me to stay a few more hours. Also makes me remember that one of the coziest working environments is a place near a window, with snow falling outside. šŸ’” Entrepreneurial Insight Prioritize improvements over new...