Weekly 40 Hour Kit by Fabiano Abreu Ott

The journey of growing your business without grinding 24/7.

40 Hour Kit: Pay Your Churned Customers

Hey Reader, writing this 40 Hour Kit for you while at an airport in the far North of Norway, waiting to see if an ongoing snow storm will force me to stay a few more hours. Also makes me remember that one of the coziest working environments is a place near a window, with snow falling outside.

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💡 Entrepreneurial Insight

Prioritize improvements over new features. Instead of chasing new features just because competitors do, consider staying radically focused on your core features. Simplicity wins.

Based on a podcast with the co-founder of Tally Forms Marie Martens and how they grew to $150k MRR.

⚖️ Balance Hack

Design your schedule based on your energy:

1. Track your own energy cycle for a week, noting when you feel sharp and when you experience a dip.
2. Assign work types to your energy zones, for example:​
   ​High-energy: strategic decisions, creative work, problem-solving​
   ​Low-energy: emails, admin, meetings, repetitive tasks
3. Communicate your peak focus times to teammates and clients, making them 'meeting-free' windows whenever possible.
4. Pair your most important work sessions with energizing rituals:
   Pre-task walks, music, standing desk, or a healthy snack during 'peak sprint' times.

Inspired by a podcast with Daniel Ek (founder of Spotify) and how he manages his energy.

🚀 Challenge

Find the last customer who churned or asked for a refund. Email them and offer to pay them (e.g., a 25€ voucher) for 15 minutes of their brutally honest feedback. Ask them: "What did you really expect this product to do for you when you first signed up?"

Inspired by the principles in Rob Fitzpatrick's The Mom Test.​

✨ Recommendation

What are the key metrics to build a sustainable bootstrapped business?

The 'AARRR' framework is a simple compass that helps you focus on the five stages that determine if you have a real, profitable business.

• Acquisition: How do they find us?
  ​Example Metrics: Traffic by channel, Cost per Acquisition, Lead Conversion Rate
• Activation: Do they have a great first experience?
  ​Example Metrics: Onboarding Completion Rate, Time to Value
• Retention: Are they coming back?
  ​Example Metrics: Churn Rate, Daily/Weekly/Monthly Active Users
• Referral: Do they tell others?
  ​Example Metrics: Net Promoter Score, Viral Coefficient (k-factor)
• Revenue: Are they paying for it?
  ​Example Metrics: Customer Lifetime Value, Average Revenue Per User

Based on the 'Pirate Metrics' (AARRR) framework by Dave McClure.

❓ Question for you to ask another Entrepreneur

What's a decision you made recently where you had to choose between what was 'best for the business' and what was 'best for your life'?

Have a nice and productive week!

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Best,

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Fabiano

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​Read past 40 Hour Kits here.