Weekly 40 Hour Kit by Fabiano Abreu Ott

The journey of growing your business without grinding 24/7.

40 Hour Kit: Write The Release Post First

Hey Reader, writing this on a Sunday as I'll be on a hiking trip from Monday to Wednesday. Toughest deadline last week was definitely to find hiking shoes at a local store before the trip. What was your main (business) challenge last week?

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💡 Entrepreneurial Insight

If you feel your business grows too slow, you might be working too hard in the wrong direction. Instead, it's about finding a repeatable process (operating system) for acquiring new customers that you can tweak and improve, week by week.

Based on a statement from Nathan Berry, founder of Kit (the platform I'm sending you this newsletter from)

⚖️ Balance Hack

Set yourself small daily challenges. For example, next time you brush your teeth do it with the opposite hand than you normally do. Breaking routines and, in this case, using the "non-dominant" hand activates new neural pathways. Plus: it boosts your attention.

Recommended by Cristina Llovera, former Olympic Athlete & founder of BrainWorks Centre.

🚀 Challenge

Choose one new feature, service, or product you want to build next. Before you do any work, write a one-page release post for its launch day. What's the headline? Who is the customer? What problem does it solve for them? What are they saying about it? This exercise provides clarity and ensures you're building something your customers really want.

Inspired by a tactic by Dr. Werner Vogels, CTO of Amazon.

✨ Recommendation

Just read a report by two top founders (Shaan Puri and Sam Parr) on getting your first 100 paying customers. Here are some of their key strategies:

• Do things that don't scale - your first customers require a different approach.
• Go to your customers' "watering holes" and provide value where they already are.
• Create content that resonates deeply with a small niche - to boost sharing.
• Win over community "gatekeepers" first, as they have the most influence.
• Focus on the quality and depth of engagement with your first fans, not the quantity.
• Make content that others will want to share, turning them into your distribution engine.

Based on a report from entrepreneurs and podcasters Shaan Puri & Sam Parr​

⭐️ Community Insight

Does every part of your business need to be highly profitable? In our last private 40HE Club Q&A, the founder of a successful B2B product company explained why their less profitable B2C channel is a key asset. It's their "story engine" - providing the human connection and authentic brand moments that fuel their much larger B2B sales.

❓ Question for you to ask another Entrepreneur

If your business was a character in a movie, who would it be right now - the underdog in training, the wise mentor, or the hero facing their biggest battle?

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Feeling alone on top of your business?

​Join the Waitlist for the 40HE Club to get notified when we open our next application window - which will happen very soon.

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