Weekly 40 Hour Kit by Fabiano Abreu Ott

The journey of growing your business without grinding 24/7.

40 Hour Kit: Kill One Thing This Week

Reader, hope your week started off successfully! This weekend I went to a rooftop live music event co-organized by one of our 40HE Club members. Probably the last warm sunset in Berlin for 2025, but it was a perfect setting to enjoy it.

Here is your 40 Hour Kit for the week ahead:

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💡 Entrepreneurial Insight

Hard selling is for weak products. Don't try to convince people if they let you know that they are not interested. Instead, focus on finding and serving the people who are willing to pay you to solve their problem.

Inspired by Alex Hormozi in his new book 'Money Models'.

⚖️ Balance Hack

Get into the mindset of experiments:

• It's not about you failing in implementing a new habit - it's you getting data that this is probably just not for you.
• Don't set this new business goal based on outcomes, but on what you want to put in on a regular basis.

Experiment to see if things are worth committing to or if it's just an idea of the entrepreneur you think you should be.

Inspired by Anne-Laure Le Cunff, entrepreneur and neuroscientist.

🚀 Challenge

The 'Kill One Thing' Challenge. Check your weekly to-do list, your product features, or your marketing channels. Your challenge is to kill one thing - one recurring task, one minor feature, one social media platform. One thing that isn't worth pulling its weight anymore. And feel the lightness that comes from simplification.

Inspired by successful entrepreneur Paul Jarvis in 'Company of One'​

✨ Recommendation

Legendary entrepreneur and marketer Seth Godin with a few questions to answer before you promote your business:

• What do we intend to remind people of?
• Could we tell this story and stand behind this position for years?
• Could our competitor tell the same story, or are we saying something we can own?
• What's the change we seek to make?
• When people tell their friends about us, what do we want them to say?
• What cultural touchstones are we putting to work to advance our story?
• Where is the tension in our story, the part that makes it sticky?

Based on Seth Godin's blog, full list of questions here.

⭐️ Community Insight

In our last 40HE Club Expert Q&A Session, we asked a Chief Growth Officer who grew their app from 60 to 10k+ daily users for his core growth framework. His advice was to ignore the temptation to market all your features and instead find the one singular use case that solves a deep user pain, then center all your marketing around that single narrative. For their app, this was a specific image search feature, which became the engine for their viral growth on TikTok.

❓ Question for you to ask another Entrepreneur

Which part of our work would competitors never be willing to do?

Inspired by 10 prompts from Guillaume Moubeche, bootstrapped founder of lemlist.

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P.S: If you want to check out some footage of the rooftop music session a 40HE Club member was co-organizing last weekend, here is a short clip from them.

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Feeling alone on top of your business?

​Join the Waitlist for the 40HE Club to get notified when we open our next application window.

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