Weekly 40 Hour Kit by Fabiano Abreu Ott

The journey of growing your business without grinding 24/7.

40 Hour Kit: Top 0.01% or Top 5%?

Hey Reader, how's your Monday going?
Time for your weekly dose of inspiration to grow your business while aiming for a balanced lifestyle:

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💡 Entrepreneurial Insight

Do you want to be in the top 0.01% of your profession OR in the top 5% for several things that are important to you? You shouldn't wait too long to answer that question.
Steve Jobs is probably in the top 0.01% of innovators in human history. But did he choose to be a top 5% father to his kids?
Both options are fine. As long as you accept the sacrifices you choose to make.

Inspired by entrepreneurs and best-selling authors Derek Sivers and David Heinemeier Hansson.

⚖️ Balance Hack

Every entrepreneur knows the thoughts that flow through your head even after you've finished your workday. Try the 'Worry Buffer': At the end of your workday take 10-15 minutes to write down every work-related worry or fear. Getting these thoughts out of your head and onto paper or a digital doc makes it easier for your brain to disconnect.

Based on Nir Eyal in 'Indistractable'​

🚀 Challenge

Track your work for this whole week. Doesn't matter if you time-box your ToDos or use a project management tool. At the end of this week look at your tasks and calculate (or use AI to do so) the proportions of time you invested in: Strategy, Networking, Building, Marketing, Sales and Delivery.

When you review your percentages, ask yourself:

1. Was I surprised by any of these numbers?
2. If I could shift 10% of my time from one category to another next week, where would it go and why?
3. Which category, if I invested more time, would have the biggest impact on my long-term goals?

Inspired by Tim Ferriss in the 4-Hour Workweek​

✨ Recommendation

Feeling like falling behind when it comes to setting up AI agents?
Zapier (bootstrapped) founder Wade Foster shows step-by-step demos on how they set up AI agents to move their business forward and save hours of time every week: Link to full video​

❓ Question for you to ask another Entrepreneur

If money were no object for the next five years, what would you work on, and how would it differ from what you're doing now?

⭐️ Community Insight

Do you know the feeling after a potential customer says 'no' or, even worse, doesn't reply at all?
In our latest 40HE Club Q&A session, Erika Root (Head of Sales at an AI startup) tackled this. One of the key takeaways was about reframing the word 'no'. Erika pointed out that a 'no' from a customer rarely means 'no forever', and that founders often give up too soon. She pointed out that it can take 3 to 6 touchpoints just to start a proper conversation.
The key to this persistence is a mental shift: detaching yourself from rejection by understanding that a non-response is because a prospect is busy, not because they dislike you personally. Building this resilience is key for early-stage Sales.

P.S: I'd also love to hear your answer to this week's question. What would you work on if money were no object? Hit reply and let me know.

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Ready to stop building in isolation and start growing genuine connections?

Apply to the 40HE Club here to learn from founders who are in a similar stage as you.
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New memberships start in the first week of September. We onboard in monthly cohorts to ensure a great experience for everyone.

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Read the 40HE Blog for more insights & stories here.