Weekly 40 Hour Kit by Fabiano Abreu Ott

The journey of growing your business without grinding 24/7.

40 Hour Kit: Reverse Benchmark Your Competition

Hey Reader, no matter if you're enjoying your summer vacations in nature with some swims in the sea or if you are up to your neck in work, hope you're having an amazing start to your week!

Here's your weekly digest of inspiration:

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💡 Entrepreneurial Insight

You most likely can't compete on the things your big competitors are doing great. Instead, do reverse benchmarking and double down on their weaknesses to come up with your innovative, unique solutions. Those are the things your customers will value the most.

Based on statements from marketing guru Rory Sutherland on the Modern Wisdom podcast.

⚖️ Balance Hack

What happens if you give your brain a one-week retreat from every news feed? No updates about the world, politics, wars and the stock market. One week of attention only to the things within your circle of influence. Try it out and observe the impact on your thinking, emotions and focus.

Inspired by a TED Talk by Rolf Dobelli and myself having a no-news philosophy (not 100% disciplined though) for years.

🚀 Challenge

Take the first, tiny step in an initiative that is not urgent but would bring your business forward. Can be a cold outreach email to request a partnership, writing the script for your first Youtube video, announcing the release date for a new feature to your customers, or another step that you're postponing for weeks.

✨ Recommendation

When building your personal brand, create a repository of stories for yourself with the following features: first, last, best, worst, weirdest. For whatever phase or activities in your life, you would come up with a story based on the mentioned features:

• What was your first, last, best, worst and weirdest job / learning / business experience / moment / motivation ... ?

Having a repository of stories makes it easier for you to remember & sharing them and for others to connect with who you are - when consuming your content or meeting you in real life.

Based on Shaan Puri's advice on how to grow an audience from 0.

❓ Question for you to ask another Entrepreneur

What's the most effective 'unscalable' thing you've done to delight your customers?

⭐️ Community Update

Warm welcome to five new founders who joined our 40 Hour Entrepreneur Club last week. They are based in Amsterdam, Berlin and Madrid and build startups spanning from E-Commerce and Health Tech to a B2C travel app and community platforms.

Would love to hear what you are building currently. Hit reply and let me know about your project.

P.S: You can still submit your questions to Daniele, a 7-figure bootstrapped founder who will join a Q&A session this Wednesday within our 40HE Club.

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Ready to stop building in isolation and start growing genuine connections?

Apply to the 40HE Club here to learn from founders who are in a similar stage as you.
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New memberships start in the first week of September. We onboard in monthly cohorts to ensure a great experience for everyone.

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Read the 40HE Blog for more insights & stories here.