The weekly 40 Hour Kit by Fabiano Abreu Ott

The journey of growing your business without grinding 24/7.

40 Hour Kit: Fear of Building in Public & Growth Strategies from 0 to $500k

Hey! New week started and you probably have some exciting stuff going on in the next days. Here is your toolkit to move your projects forward:

💡 Entrepreneurial Insight

Your advantage is your execution, not your idea. The trade-off of not building and sharing in public is much higher (speaking: early product evaluation, increased reach, more potential customers, ...) than the risk of someone copying your ideas.

Take this as a thought experiment (inspired by Shaan Puri):

⚖️ Balance Hack

Maybe an obvious one: Use a Distraction Blocker App and set up focus sessions.
Apps like OPAL (no paid ad here, just loving it) let you define times during which specific websites or apps will be blocked, on phone or laptop. Use the 'hard lock' to have no option to end the blocker earlier. Game Changer to get deep work done.

🚀 Challenge

This week, prioritize rapid decision-making, like Jeff Bezos did at Amazon. Think: 'I might be wrong about this, but we have to make a fast decision and this is my best bet. If it’s wrong we can reverse it.'
Inspired by Alex Hormozi's pointer to the cruciality of quick action to grow your startup.

✨ Recommendation

Co-Founder of Papermark.com shared their bootstrapped growth tips from 0 customers to $500k annual revenue.

From 0 to 10 customers: personal messages, X, product hunt and reddit.

From 10 to 100 customers with SEO: Getting found on Google by people searching for solutions like yours is a key for growth.

Target Competitor Searches: If you're an alternative to a big company, make sure you show up when people search for "[Big Company] alternative" by creating relevant landing pages.
Create 'Top Tools' or 'How To' pages: These are quick ways to attract potential customers.
Make Buying Easy: If people find you online, ensure it's simple for them to pay you or get in touch.

Check out the full article for more details here.

⭐️ Community Update

We want to take our 40HE Club Membership to the next level. If you'd be down to support us and share your daily pains as an Entrepreneur, let's have a quick call. I'm also happy to share some insights from our community.

Meeting Link to Exchange Insights