Weekly 40 Hour Kit by Fabiano Abreu Ott

The journey of growing your business without grinding 24/7.

40 Hour Kit: Would You Quit Your Own Startup?

(Here for the subject line? Find it in the ❓ Question section)

Hey Reader,

A good friend of mine who's building an AgTech startup recently told me about getting back into the 'go for the no' mindset. Means: asking for things even when you're sure you won't get them. For example, he asked the landlord of an apartment he was viewing for a rent decrease (surprisingly, that worked).
Even though I'm aware of how important it is to ask for things (and to practice rejection), I felt I was missing out on the skill. Like a muscle I stopped training regularly.

When was the last time you asked for something you didn't expect to get?

Luckily, you don't have to ask for the 40 Hour Kit. Here it is for you:

​
💡 Entrepreneurial Insight

Every time you succeed, you build competence.
Every time you fail, you build resilience.
You need both as a founder.

Based on an insight from 'Atomic Habits' author and entrepreneur James Clear.​

⚖️ Balance Hack

Open tabs and 'save for later' bookmarks are open loops that drain your mental capacity. Instead of collecting tons of potential future reads, close every browser tab and delete your 'Read Later' folders every week.
Accepting that you can't read it all is the only way to fight information overload.

Based on the Zeigarnik Effect in psychology (the mental drain of unfinished tasks) and best-selling author Oliver Burkeman's tactics in 'Meditations for Mortals'​

Side hack: I use Notion Web Clipper to collect interesting stuff and let an AI use it as a lake of inspiration for future brainstorming sessions.

🚀 Challenge

Schedule a strict 90-minute block this week called 'Nothing'. No email, no coding, no Slack, no podcasts. You are only allowed a blank notebook, a whiteboard, or a walk outside.

Let your brain get some boredom. To connect the dots and to solve the strategic problems you've been avoiding.

Inspired by tactics from entrepreneurs and best-selling authors Derek Sivers (in 'Anything You Want') and Cal Newport (in 'Deep Work').

✨ Recommendation

4 ways to write a great Call To Action:

• Match the Feeling: 'I want to enjoy this trip'
• Handle the Objection: 'Try our solution in 5 minutes'
• Actionable Next Steps: 'Show me my heatmap'
• Specific: 'Start your 7-day trial for 10€'

Based on insights from successful entrepreneur and copywriting expert Vikki Ross, found in the Marketing Newsletter from Harry Dry.

❓ Question for you to ask another Entrepreneur

If you were an employee at your own startup, and you were treated exactly the way you treat yourself, would you quit?

Have a great week!

Best,

Fabiano

Grow together with other founders - without sacrificing your lifestyle.

​Join the Priority List for the 40 Hour Entrepreneur Club.​

​Read past 40 Hour Kits here.